NetEnt Signs with Blueprint to Reach Customers in the UK
As one of the biggest companies in the casino industry, NetEnt is ruling over a dozen international markets. But there is always room for progress.
NetEnt recently announced an exclusive deal with Blueprint Gaming, which is to help NetEnt reach more customers in the UK.
In the first half of 2020, NetEnt content will appear in pubs, arcades, bingo halls, and licensed betting venues.
Bigger Footprint
The decision to sign with Blueprint Gaming comes from NetEnt’s motivation to expand its influence in existing markets. The UK is an important market for Net Entertainment. Blueprint Gaming, a subsidiary of Gauselmann Group, is instrumental for NetEnt’s expansion. The company will provide enough exposure for the developer, which is precisely what NetEnt is looking for.
According to the deal, Blueprint Gaming will add NetEnt games to its network of retail gaming machines placed in pubs, arcades, and bingo halls. Furthermore, all licensed betting offices that collaborate with Blueprint will have access to NetEnt’s impressive titles.
Everywhere You Look, It’s NetEnt
As it was announced, the companies signed a long-term deal.
Once all conditions have been fulfilled, Blueprint will add the content to its gaming units. Both companies are positive that the first batch of games will appear in the first half of 2020. Both parties are very pleased with the new contract.
“This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint is the market leader in the UK, and we are delighted to expand our reach with them”, says Andy Whitworth, Chief Strategy Officer at NetEnt. Managing Director of Blueprint Matt Cole added that this deal represents an exciting opportunity for Blueprint. According to him, the company is delighted to be working with NetEnt on the new UK offer.
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