NetEnt Teams Up with Hard Rock Hotel & Casino Atlantic

Staff Writer Industry News, NetEnt 3,691

Dominant software provider of digital casino solutions NeEnt and the creator of the thrilling Divine Fortune slot has recently signed a customer agreement with gaming operator Hard Rock Hotel & Casino Atlantic City regarding the regulated online casino market in New Jersey, USA.

NetEnt’s Stance

NetEnt has already established a solid reputation in New Jersey’s market with its NetEnt Americas LLC, and now it continues to builds up to expectations. The customer deal for distributing online games signed with Hard Rock Hotel & Casino Atlantic City is just going to help spread the influence.

Björn Krantz, Chief Commercial Officer of NetEnt, has commented, “I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey. Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business”

What Hard Rock International Had to Say

Hard Rock International is one of the absolute leaders among global hospitality business operators.

With its numerous casinos, hotels and restaurants, it is a worldwide known brand whose influence is unquestionably felt internationally. In company with its existing land-based facilities, it is now set to launch online casino gaming in New Jersey for its loyal clients and newcomers alike.

Kresimir Spajic, SVP Online Gaming, at Hard Rock International has declared, “We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions. NetEnt’s market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand.”

NetEnt will supply games for the casino’s platform, while GiG, Hard Rock Atlantic City’s manufacturer, will develop its online casino and add games such as NetEnt’s Divine Fortune to the library.

Lee Terfloth, Hard Rock’s online gaming product boss has said that choosing GiG was a no-brainer, as it is much respected and known to be a quality platform.

Terfloth has said, “GIG’s platform is among the best I have ever seen, and the people behind it are world-class. We are confident that, together with GIG, we can disrupt the market through product innovation and unique user experience.”


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