NetEnt Teams Up with IGT for Important Canada Milestone

Staff Writer Industry News, IGT, NetEnt 690

Stockholm-listed casino games developer, NetEnt, has entered the Canadian market.

The company announced the launch of its games with provincial operator British Columbia Lottery Corporation (BCLC) after the successful platform integration with US supplier International Game Technology (IGT).

Teaming Up with IGT

BCLC is a member of the World Lottery Association (WLA), the industry organization for state authorized lotteries around the world and the agreement with IGT marks the first time NetEnt games have been accessible to Canadian players. The Swedish developer previously made a deal with IGT to supply its games to BCLC via the IGT Connect integration layer innovation.

Therese Hillman, Group CEO of NetEnt, commented the launch.

“Launching our games to players in British Columbia is an important milestone for us in our expansion in North America. Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”

Busy Period Behind NetEnt

Parenthetically, NetEnt had a pretty busy month as the company also launched its award-winning collection of titles in the Lithuanian iGaming market, having signed TOP Sport, leading betting and gaming operator, as its first customer in the country as well as in Norwegian market with the state lottery Norsk Tipping, also a member of WLA. NetEnt also beta-launched its new affiliate business and applied for a Pennsylvanian gaming license.

Therese Hillman, Group CEO of NetEnt, said the company will continue to make further moves towards entering regulated markets and build upon the global strategy.

“Launching our games to players in British Columbia is an important milestone for us in our expansion in North America. Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”

ABOUT THE BEST CASINOS TEAM

Best Casinos team consists of online casino experts dedicated to spreading their knowledge and experience to a wider audience, all in effort to help even the most inexperienced players gain their footing in this exciting industry.

LEAVE A COMMENT