NetEnt to Deploy MaxBill Modern Billing Solution

Staff Writer Industry News, NetEnt 626

LogNet Billing, the provider of the MaxBill Modern Billing solution for service providers around the globe, has announced that NetEnt has selected their product for the company’s global online gaming operations.

MaxBill Solution

One of the premium gaming solutions developers, NetEnt, has decided to automate its customer billing and partner management with MaxBill.

The deal was announced on 31 January and NetEnt will use this modern framework to automate its partner reconciliation and billing processes. MaxBill will be integrated with back-office tools and data to improve the billing process and expand the available parameters for contracts.

MaxBill’s multitenant architecture will enable each NetEnt business unit to manage its own network of relationships with different online gaming operator customers and external gaming provider partners.

NetEnt provides gaming solutions to over 200 online casino operators worldwide, including 888, bet365, betfair, bwin, William Hill and many others.

“We have been impressed with MaxBill’s growing presence in the online gaming space and we know the company is working with some of the leading online casino operators and gaming technology providers,” said Urban Gullefors, Group Finance Manager at NetEnt.

“MaxBill will help us to simplify the management of the complex agreements we have with our customers and partners, while expanding the overall capacity of our business.”

Boosting Opportunities

Ever since 1996, LogNet Billing has been working with partners in communications, TV, financial and transportation industries but have built a strong presence in online gaming recently and have already landed huge deals with some of the leading online casino operators and technology providers including 888 Holdings.

This deal is expected to boost opportunities for revenue sharing and business agreements that weren’t possible for NetEnt before since LogNet Billing have developed a strong market position in the online gaming vertical in the past couple of years and have seen growth and development in their multi-play capacities.

NetEnt can benefit from this more efficient partner management since their focus is on emerging markets and new potential deals.

In the future, the industry should keep a close eye on the Bitcoin SV (BSV) powered Metanet revolutionary technology which will allow technology like MaxBill to create even more secure and rapid accounts of billing arrangements and partners like NetEnt will benefit with instant returns on their deals.


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