NetEnt and Ve Union Sign Mr Green

Staff Writer Industry News, Mr Green Casino, NetEnt 4,027

The outstanding provider of digital gaming solutions NetEnt and marketing technology business Ve Global (Ve) have signed Mr Green to the new media buying programme.

Stockholm’s number one online casino operator Mr Green, that additionally offers sportsbook and live casino in 13 countries, is the latest to profit from the largest data-collaboration in the industry.

Both Sides Will Advance

Mr Green is more than likely to benefit from this partnership. The services powered by the two novel partners will enable the Swedish operator to be more accurate and precise in its marketing activities due to an innovative programmatic solution.

The solution in question combines NetEnt’s global data with Ve’s Demand Side Platform (DSP) with the aim of improving online player acquisition and keeping, through more clear-cut personalisation and targeting.

A Turning Point

MD of Mr Green subsidiary Green Media, Oskar Mühlbach claimed that the cooperation would be a real game-changer for online marketing in the igaming industry. The Nordic company representative expressed excitement about all the doors that would open as a result of this sensational collaboration. They at Mr Green believe that it will bring new opportunities and productivity to their business.

The Future Is Bright

Morten Tonnesen, CEO at Ve Global declared that they were elated to offer hospitality to Mr Green, seeing the latter company as a significant asset to the joint venture. Mr Green is known to be a particularly ingenious casino operator, and is experienced in the waters. The Stockholm-based company is famous for its commitment to improving customer experience, which is one of the main reasons it is so respected in the igaming industry.

Chief Product Officer of NetEnt, Henrik Fagerlund is certain that the programme will instantly improve customer acquisition costs, retention rates and brand popularity.

The united Net Ent and Ve media buying services will be officially launched at ICE Totally Gaming 2018 at London’s ExCel Centre. They will proudly present their joint efforts to the international igaming industry on NetEnt’s stand (N3-242) and already have which will soon be reported on these pages at


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