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National Hockey League has signed a new, multi-year partnership with William Hill US.
As the terms of the partnership state, the US branch of the William Hill becomes the official sports betting partner of the NHL.
William Hill US will also receive promotional media in relevant NHL markets as well as branding opportunities in-sync with the league’s calendar.
“We are thrilled to become an official sports betting partner of the National Hockey League. Commissioner Bettman and his team at the NHL have been at the forefront of understanding the opportunities to engage fans through sports betting.Combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL.” said Joe Asher, CEO of William Hill US, and added that they appreciate the progressive collaborative approach of the NHL and that they are encouraged by the early results.
According to the media releases, the betting on NHL games has increased by as far as 38% during the current season and according to the recent Nielsen Sports report, NHL fans, compared to the fans of NBA for example, are more likely to bet on other major league sports too, not just the NHL.
Gary Bettman, the NHL Commissioner stated that this contract was yet another example of the innovative and practical step of the NHL towards further collaboration with the emerging sports gaming industry.
Chief revenue officer and executive vice president of the NHL, Keith Wachtel is scheduled to speak in a panel ‘Sponsorship – the win: win revenue stream from sports betting regulation’ at the upcoming Betting on Sports America Conference, which is to take place on Thursday, April 25th at 10:20-11:00.