Northern Lights Chooses Yggdrasil’s GATI to Boost Distribution
Northern Lights, one of the promising game developers in the industry, landed a new deal with Yggdrasil. The supplier is a member of YG Masters program, which means it has access to a plethora of Yggdrasil tools.
But Northern Lights went a step further – the provider now has access to the GATI product. Thanks to the deal, Northern Lights can increase scalability, distribution, and efficiency of its games.
Bolstered Influence
Members of the YG Masters program have a lot of benefits at their disposal. Most of all, they can access the GATI platform, which helps them develop and distribute content across its vast network. Moreover, all providers that integrated content with GATI can cross-sell content to any Yggdrasil franchisee. GATI is by far the biggest asset of Yggdrasil Gaming, and its popularity among providers speaks volumes about the quality.
When it comes to Northern Lights, there is no surprise for this company’s decision. The developer is looking to increase scalability and distribution, and GATI is the quickest way to do that. Plus, its revenue will boost as well, as the company introduces new methods of working and creating.
Sharing Is Caring
Yggdrasil Gaming cares about its peers. That is why the company devised a series of projects that helps fellow developers create and promote their content on a global scale. With GATI (Game Adaptation Tools and Interfaces), they can get preconfigured, regulation-ready toolkits for developing content. They can use it to create and broadcast their games across the continents.
Yggdrasil Decentralised Aggregation Network is where GATI stands, and so all members can work together and share roadmaps.
In all truth, this deal is a great step forward for Northern Lights, which intends to become a game-changer of the industry.
“Studios can build content in any language they want with the knowledge that their math and mechanics IP is completely protected. “
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said that they also benefit for the suite of Boost tools. Additional benefits include a partner connect system that manages local market compliance.
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