Novomatic-Owned Greentube Sets Foot in Italy with GVC

Staff Writer Industry News, Novomatic 1,083

Cutting edge Greentube titles have been added to GVC Holdings casino portfolio on its Italian website bwin.it.

GVC Holdings is a London-based award-winning sports betting and gaming company which has announced the new launch and content deal with Novomatic Interactive’s division Greentube. The duo that first signed the deal back in February last year is set to release new content in the Italian market with the extended partnership.

Refreshing New Lobby

As part of the new slot library, there will be some Novomatic classics including the likes of Book of Ra deluxe, Lucky Lady’s Charm deluxe and Sizzling Hot Deluxe, as well as fresh fan-favourites such as Apollo God of the Sun, Faust and Golden Sevens.

Greentube’s growing selection of games is developed across its state-of-the-art SDK and Open Platform Solutions. The titles come from both the in-house studios and third-party providers, and they are offered to B2B partners via the NRGS (Novo Remote Gaming System) platform.

Greentube Goes Online in Italy

Michael Bauer, CFO/CGO Greentube, has said that the Novomatic subsidiary is thrilled to announce its first customer in the Boot. With the expanded partnership with GVC Holdings, Greentube is set for big things, Bauer has added. Greentube games are known for being especially strong in the Italian brick and mortar casinos, and the team behind them is looking forward to opening the portfolio to the Italian online market.

Liron Snir, GVC’s Chief Product Officer, has highlighted GVC’s commitment to innovation and expansion and said, “We are continuously looking to improve our customer offer in regulated markets around the world.”

Snir has also commented on Novomatic’s games library and said about it, “[it] has already provided a big hit with our customers in other international markets and it’s exciting that our Italian customers will now get to enjoy them too.”

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