Novomatic Shakes Hands with Indo Pacific Gaming

Staff Writer Industry News, Novomatic 553

Austria’s leading online software developer Novomatic has recently inked a partnership with Australia’s very best Indo Pacific Gaming (IPG).

The contract will see a distribution of content, which will send the famed game creator’s full suite of gaming solutions to the Asia-Pacific region.

Details of the Deal

As for Indo Pacific Gaming’s part, the firm is going to cater for sales distribution in selected markets such as Cambodia, Goa, Laos, Nepal, Sri Lanka and Vietnam. The distributed catalogue of Novomatic’s products is going to include the likes of supreme slot machines, electronic table games, systems and progressive jackpots, as well as games and multi-game mixes that target the region specifically. In addition, premium content from the range of sports betting and media technologies will be added to the mix.

Goal Is to Expand Footprint onto Asia and Pacific

Besides offering already well-known thematic slots such as Asian Fortunes, the Novomatic package will include exclusive and unique releases showcased for the first time at last week’s ICE 2019 London. The manufacturer has already premiered its Dragon Hits and Asian Dragon Hot, but a few other non-strictly Asia-themed titles will be plunged into the mélange – Tidal Riches, for instance.

IPG’s Stance

Loren Stout, IPG’s Vice President of Operations and Sales, has described the partnership as one that is to “strengthen [their] product portfolio for [their] valued customers”. Looking forward to the fruitful collaboration with Novomatic, Stout is proud to offer the supplier’s array of leading products throughout Asia and Pacific.

On the other side of the table, Novomatic’s opinion is not much different.

Robert Dijkstra, Vice President of Business Development and Sales, Asia-Pacific at Novomatic, has expressed utter respect for the other company and said Novomatic is happy to be partners with such an eminent brand. Aiming to make its presence known in the region, the Austrian firm sees working with IPG, “who has a very respectable track record in these territories”, a win-win deal.


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