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It seems that October is the busiest month for the gaming industry. Providers and operators are forging new alliances and releasing new games each day. However, one of the busiest is the surely the famous Play’n GO. The latest news is that the manufacturer of games signed a content-based deal with the UK-based Paddy Power Betfair. Here is the latest scoop about Play’n GO’s newest partner and their deal.
The two brands joined forces for content distribution. That means that the entire opus of Play’n GO is about to appear on both Paddy Power-supported platforms paddypower.com and betfair.com. The extent of Paddy Power influence surpasses Play’n GO in certain markets where the provider is not actively working. Hence, this deal will enable significant audience expansion.
According to the agreement, the selection of games that the new fans will be able to enjoy boasts popular titles as well as the newest releases. The Legacy of Egypt, Sword of the Grail and the upcoming release Demon are all included in the mix.
Francesco Borsetti, the Gaming Director at Betfair, said that the company is delighted and “overwhelmed to provide exciting and entertaining content of Play’n GO” to their respected customers. He further added that the contract with this brand will surely help them to achieve the objective of providing a high-quality assortment of slot machines.
Excitement and delight are evident at Play’n GO as well. Johan Törnqvist, the CEO of Play’n GO commented that with the agreement Play’n GO is one step closer to UK market expansion. The company, as he explained, is looking to connect with more UK-oriented brands, and Paddy Power is a perfect example of what they are looking for. With Paddy and Betfair, the supplier can reach a wider customer base. Plus, it will have better chances of providing them with engaging content. As he described it, the company is planning to expand its presence in the region too. With this deal, Play’n GO is about to cement its place in the British market. Considering how busy this year has been for the supplier, 2020 will be even more exciting.