PlayOJO Introduces New Advertising Strategy in Sweden
One of the leading global casino operators PlayOJO has announced a reduction in TV advertisements in Sweden with the aim of limiting the exposure to adolescents and young people. TV adverts will not run from 4PM and 9PM, precisely because they are worried it potentially has a grave impact on the younger generations.
The Responsible Thing to Do
This decision is the result of the ongoing debate about gambling and its effects in Sweden. The young Swedish market has opened its gates to a plethora of providers and online casinos in the previous year, so the influence and popularity of online gambling are still very fresh.
However, taking into consideration the population that is under the influence of TV commercials and advertisements, the PlayOJO casino has taken a firm step towards the prevention of harmful consequences advertising might have on underage individuals.
Powered by SkillOnNet, the casino brand acquired the license and launched in Sweden at the beginning of this year. Right now, it is one of the largest TV advertisers in the country.
A host of ads will be removed by TV broadcasters, but the general aim is to influence other advertisers and casino brands to do the same.
Fair Play, Even on TV
PlayOJO is known as one of the fairest operators in the industry. As one of the brands that first removed wagering requirements, this bold step forward will reaffirm its position at the top of the industry.
CEO of SkillOnNet, Costas Alexandrou, explained the motivation behind this decision and implored other providers and casinos to do the same by saying, “If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules, and do everything they can to limit potential exposure to those under 18 years of age”.
Once the regulations become established, any breach of said regulations will be strictly punished. Licensees that disregarded the rules will be faced with either a financial penalty, official warning, or even a cancellation of their license.
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