PlayOJO Launches £10m Ad Campaign (VIDEO)

Staff Writer Industry News, PlayOJO Casino 474

MGA and UKGC licensed online gambling operator PlayOJO has announced that it will be investing £10 million in reinforcing its new core brand proposition.

The multimillion investment will be centred on establishing PlayOJO as a brand in a growing number of new markets. In their own words, it includes expanding “in the UK and beyond”.

“The only Truly Fair Online Casino”

Under the potent motto, the online gaming venue will be presenting no wagering requirements, as well as ridding of minimum and maximum withdrawal limits. Moreover, clients will be receiving their money back on every single bet, be it a win or lose. The new politics is based on no restrictions and handing over the players the control of their funds that they want and need.

Peter Bennett, head of brand marketing at PlayOJO, commented on driving engagement to an even wider audience.

“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.”

Thumbs Up OJO

The Thumbs Up OJO campaign will be displayed across television and radio stations, featuring Tom, the enthusiastic PlayOJO regular. The ad was directed by Djawid Hakimyar, who had worked with Mercedes and Purple Bricks, whilst the actor’s name is Joshua McCord.

Bennett added, “We are backing this campaign with significant media spend in order to continue to build our brand recognition, to help achieve our ambition to become the UK’s most recognised online casino brand by 2021.”

With high hopes immersed in this project, the firm will see Tom walking down the street with thumbs up all the way through as he meets other fellow players who share the joy of spending time at PlayOJO.


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