Playson Expands Global Reach with Light & Wonder Partnership and Enters Brazilian Market
Playson, the award-winning digital entertainment supplier, has secured a landmark global content deal with Light & Wonder. Thanks to this deal, Playson will get to considerably expand its distribution of content.
Playson’s titles will now be delivered to operators across the UK, Canada, and Latin America through Light & Wonder’s enormous content marketplace. And that’s not the only exciting thing that happened to Playson. The company has also successfully entered the Brazilian market.
Going Strong with Light & Wonder
Light & Wonder’s marketplace, which contains over 3,500 games from various third-party studios, will now feature Playson’s top-performing titles.
In fact, the UK operator Dazzletag Entertainment Ltd was the first to showcase the studio’s releases, launching Supercharged Clovers: Hold and Win and 3 Pots Riches: Hold and Win across all of its casino sites.
Blanka Homor, Sales Director at Playson, emphasized the significance of the deal, stating:
“Our partnership with Light & Wonder is a major milestone in our strategic roadmap as we embark on the next phase of global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.”
But that is not all. Steve Mayes, Senior Director of Partnerships at Light & Wonder, added:
“We are delighted to collaborate with such a highly respected digital entertainment provider.”
Landmark Entry into Brazil
Further solidifying its footprint in Latin America, Playson has officially entered the Brazilian market.
Approved by The Secretariat of Prizes and Bets (SPA), this act allows Brazilian players to access Playson’s entire game portfolio, including the popular Hold and Win and Hit the Bonus series.
To be able to do this, Playson has established partnerships with key licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet, and Novibet.
Now, with these operators, Playson’s games reach a vast audience eager for immersive and engaging digital entertainment.
Furthermore, Tamas Kusztos, Chief Commercial Officer at Playson, expressed enthusiasm about this development:
“We are delighted to have successfully entered the Brazilian market and look forward to strengthening our LatAm presence. This achievement is a testament to the dedication of our team, and we are excited to provide Brazilian players with some of the best iGaming content available.”
All this only means Playson is looking forward to a promising future in 2025.
Stay tuned for more info and updates right here at BestCasinos.
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