Playson Forms a Partnership with 888 Casino

Staff Writer Industry News, 888 Casino 2,584

Online casino content provider Playson finalized a contract with 888 Casino. As a result of the deal, the casino operator will add Playson’s entire portfolio to its platform.

The developer will distribute its games via the Pariplay platform. Playson’s game collection will first appear in select markets.

International Introduction

Playson’s content will first hit the Swedish, Spanish, Danish, Italian, and Romanian markets. Moreover, the content integration will finalize in the first half of 2020. After the content appears in these select markets, Gibraltar and the UK are next on the list. The casino and the developer will try to launch the games as soon as possible.

Thanks to this partnership, the prominent casino will get the chance to broadcast Playson’s full range of slots. The suite consists of classic and new games. Playson’s latest instalment in the Funky Fruits series Fruit Xtreme is also included in the mix.

On the other hand, Playson will strengthen its position as the leading supplier on the global gaming scene. This deal comes right after Playson penned an agreement with No Account Casino for European expansion.

Stronger Foothold

Both companies are ecstatic about the new deal. The Senior Account Manager at Playson Christos Zoulianitis described 888 as a well-established casino. For him, this deal is priceless. he company has been “at the forefront of the online gaming industry for over a decade”. Playson’s casino game portfolio is undoubtedly going to be a great addition to the casino’s offering. Zoulianitis added that the company is excited about the reach expansion across Europe.

On the other side, 888 Casino is also thrilled. Guy Cohen, Senior Vice President of the Casino, commented on the contract as well.

“888casino is focused on expanding its offering to customers by developing in-house games and adding third-party content to its platform. Playson has a fantastic team which have developed a unique portfolio of games. Including classics such as Solar Queen and Red Chilli Wins. We are excited to add these games to 888casino, which will enhance the player experience.”

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