Playtech BETER sign new deal

Playtech & BETER Sign Deal for Esports Content

Staff Writer Industry News, Playtech 15

BETER, the leading provider of fast content and data across sports and esports, has announced a strategic partnership with Playtech.  As part of the deal, BETER will provide its cutting-edge esports content  onto Playtech’s vast platform. Also, the deal includes the popular EsportsBattle offering.

Strong Partnership

The partnership will enable Playtech’s operators to access the powerhouse of BETER’s esports products. These are tailored to meet the ever-growing demand for fast and exciting betting experiences.

Now, with BETER’s EsportsBattle at its fingertips, a Playtech casino can offer up to 35,000 events/month!

Also, combining non-stop availability of the best esports events with an average margin of 7.5% is likely to attract more interest from the players. So, it’s a win-win deal no matter how you look at it.

Gal Ehrlich, Chief Executive Officer of BETER, underlined the significance of the partnership: “This is one of our most important partnerships to date. Playtech is a true giant of the industry.” Ehrlich added they are excited about the content integration with Playtech’s platform.

“Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER`s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments. This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”

Great Partners Even Now

BETER’s Chief Revenue Officer, Chuck Robinson, also spoke to the importance of the deal. “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.”

The Playtech Vice President of Sports Commercial, Yori Arami also voiced excitement over the deal.

“BETER has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognised EsportsBattle tournaments.“

“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”

Stay tuned for more info on new deals with Playtech, BETER, and other industry companies.

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