Playtech and its long-term partner Betfred are extending their collaboration. The two companies have been working closely for years, and they intend to continue doing so.
Playtech announced last week that the companies had signed another deal to extend their partnership. Betfred and Playtech will remain close collaborators until 2024.
The decision to continue the collaboration was not tricky for Playtech. The two gaming companies have been working together for years, and they have achieved great success together. This contract is a milestone for the partners that have joined forces almost a decade ago.
Through the new contract, Playtech will continue to supply Betfred with the casino, Live Casino, and bingo content in the UK. Furthermore, Betfred will receive an extension of its dedicated Live Casino space. Betfred unveiled the area in 2018 at Playtech’s flagship facility in Riga. The partners designed it to fully reflect the look and feel of the company’s distinctive branding.
Playtech COO Shimon Akad commented on the deal announcement. He said that Playtech is delighted with Betfred’s decision to commit to an exclusive agreement across these key verticals. Betfred is one of the world’s largest independent bookmakers, and a key partner for Playtech. He added that the decision to invest in Live Casino in 2018 was one of the essential steps in their partnership. It helped Betfred develop a truly appealing Live Casino offering for its players.
Rakesh Chablani, Managing Director at Betfred, adds:
“The extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business. We’re passionate about creating the best possible player experience across all verticals.”
He also explained that Betfred is confident that all projects will allow them to do precisely that. That includes the development of the unparalleled dedicated Live Casino space and exclusive casino, bingo, and poker selection.
This deal comes right after Playtech announced a Live Roulette collection expansion in Spain with GVC.
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