Leading iGaming provider Playtech has signed a deal with Thunderbite with the aim of boosting its in-game promotional engagement with clients.
The goal of the partnership is to use Thunderbite’s specialty, which is customer engagement, and integrate its diverse tools with the Playtech IMS player engagement platform. Somce Thnderbite is directly integrated with IMS, operators can take the opportunity and use the data-driven engagement platform to build personalised player experiences.
The tools are expected to enable Playtech to transform bonus awards into more individual games such as memory games, scratch cards, code breakers and sports predictors.
What they are aiming at is the addition of an element of chance in place of a pre-determined award. This means that the player can enjoy more gaming experience at no additional cost.
Playtech’s chief operating offer Shimon Akad has declared that they at Playtech perpetually keep their focus on improving their licensee offering and that the key part of this is the integration of complementary software. Akada believes Thunderbite is the ideal partner.
“Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier-one gaming operators, including William Hill and Mecca Bingo.”
Playtech continues to expand the capabilities of IMS, and to enhance its position at the industry’s leading player management platform, Akad has concluded.
John Smith, co-founder and sales director at Thunderbite, has added, “Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels.”
Smith finds that the capabilities of IMS are perfectly complemented by Thunderbite’s engagement tools’ flexibility.
“[This] presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience,” Smith has announced.
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