Playtech Inks Distribution Deal with IWG

Staff Writer Industry News, Playtech 571

Omni-channel quality games and slots provider Playtech has penned an agreement with the world’s leading instant win games provider IWG.

The contract sees the instant win games manufacturer substantially expand the global reach of its instant win portfolio.

Within the scope of the said agreement, Playtech Bingo Network will welcome IWG’s content, thereby upgrading the platform’s instant win catalogue. As of now, Playtech’s global network of operators will be able to access premium IWG games that include the award-winning Cash Buster series.

Thrilled about the New Partnership

Rhydian Fisher, CEO at IWG, commented that his firm’s commercial business carried on “to go from strength to strength” and emphasised how vital the partnership with Playtech was for IWG.

“Playtech has a wide network of operators and opens the door for us to expand our international presence while also greatly improving their instant win portfolio with our award-winning content.”

Angus Nisbet from Playtech praised IWG, “IWG is one of the first suppliers to benefit from the Playtech Open Platform, our new, industry-leading content aggregation technology.”

Being excited about the collaboration, Nisbet also said that Playtech’s mission with the new platform was to “to drive innovation in the gaming industry and provide unparalleled access and capabilities to users”.

About IWG

Being new on our website, IWG deserves a proper introduction.

IWG opened up to the mainstream circles in late 2016 and started offering its services to commercial brands and platforms.

In the wider online gaming industry, some of its clients already include William Hill, Mecca Bingo and GVC’s B2C brands. The company, in fact, opened its virtual doors more than 15 years ago and has since been providing a full suite of instant win services.

At the EGR B2B Awards in 2017 IWG won online lottery supplier of the year.


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