Playtech Strikes a Deal with Rightlander for Affiliate Compliance Boost

Staff Writer Industry News, Playtech 252

Playtech’s affiliate compliance boost strategy has received an update. The innovative casino software developer signed a deal with Rightlander to improve affiliate compliance software.

Thanks to Rightlander, Playtech will be able to offer its customers specialist services form a range of verified third parties. Additionally, RIghtlander’s solutions will integrate with Playtech’s IMS platform.

Keeping up with the Regulations

Playtech’s mission is to equip licensees with the tools they need to comply with the most stringent regulatory requirements. With Rightlander, Playtech gets precisely that. The company’s new partner will provide a range of affiliate compliance tools, such as the automated compliance monitor. Furthermore, the set includes a PPC monitor, a proactive affiliate finder and their latest offering, compliance live. Let’s see the tools more closely.

Tools for the Future

The automated compliance monitor helps find unacceptable content across several countries, including the UK, Sweden, Australia, Denmark, and the USA. The main trait is that the monitor flags potential violations of the regulations. For example, the monitor quickly spots missing terms and conditions, outdated offers, and the like.

On the other hand, the proactive affiliate finder is there to scan millions of web sites every month. Its primary goal is to identify new and prominent sites that could become affiliates. Finally, the innovative PPC monitor spots hazardous ads and stops them from appearing alongside the casino’s branded keywords.

Happy Partners

The founder of Rightlander commented on Playtech’s effort to increase compliance among its operators. Ian Sims, the founder, said that it is excellent that Playtech is going to such lengths to help its operators. Rightlander’s technology is there to do most of the heavy lifting, like assisting operators to see which publishers are latching onto the brands. With this technology, the casinos are immediately notified of any violations that could occur. To finish it off, here is what he said:

“This is a commendable move from Playtech, and we encourage other platform providers and operators to take additional steps to improve affiliate compliance.”


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