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Premium provider of online casino solutions Playtech has signed an agreement with the Ontario Lottery and Gaming Corporation, in an effort to further promote responsible gambling.
As one of the biggest players in the iGaming industry, Playtech has put in extra effort to shed some light on perils of gambling online. Promoting safe play for players around the globe is of paramount importance for both companies.
Under the terms of the deal, Playtech is bound to provide OLG and their gaming platform PlayOLG.ca with its BetBuddy technology, which will help OLG get at the forefront of the industry in terms of responsible gambling.
“OLG is respected globally for its outstanding responsible gambling programs. Playtech’s position as the leading technology specialist in the gaming and betting industry means we have a unique role to play in the industry,” Playtech chief operating officer Shimon Akad commented.
Carrying the torch forward into the safe waters of online gambling, Playtech is utilizing its bespoke BetBuddy technology to raise the standards of safer gambling and consumer protection, in order to support a long-term successful and sustainable industry.
As a result of this new deal between the London-listed gaming giant and the Ontation Lottery and Gaming Corporation, BetBuddy brings access to player risk insights, target interactions through the real-time Engagement 360 tools.
Furthermore, Playtech’s BetBuddy is fully integrated into the IMS player management platform and it will promote safer gambling through gamification and tailored customer journeys which, ultimately, put fun first.
In a nutshell, BetBuddy is an analytics platform. It is built around data mining and predictive research. Playtech is proud to share its end-to-end solution for identifying and managing risk-gambling patterns which OLG players will find extremely useful.