Pragmatic Play Deepens Argentina Footprint with New Smart Studio Launch for BPLAY
Pragmatic Play has strengthened its presence in Argentina’s iGaming market by expanding its partnership with local operator BPLAY. The two recently unveiled a brand-new deal, which saw a slew of customized Live Casino tables powered by Pragmatic Play’s Smart Studio technology.
New Deal for Argentina
The enhanced deal involves a suite of dedicated tables, including Roulette, Auto Roulette, Auto Mega Roulette and Blackjack X, all tailored specifically for BPLAY through Pragmatic Play’s flexible Smart Studio framework. Pragmatic Play applied Smart Studio technology to its games to prepare them for BPLAY’s requirements for the market.
The new content will roll out across several major provinces of Argentina – so not just the capital. The provinces include Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza and Buenos Aires. This further supports BPLAY’s broader strategy for expansion, which will surely help the company reinforce its footprint across the country.
What’s Smart Studio?
Smart Studio allows operators to create uniquely branded Live Casino environments with custom levels of visual identity and localization. Simply put, Smart Studio gives players region-adjusted experiences that mirror the operator’s style and market expectations.
For Pragmatic Play, the expansion highlights its commitment to delivering scalable and personalized solutions for partners in Latin America’s fast-evolving gaming markets.
Victor Arias, VP of LATAM at ARRISE, which is a company powering Pragmatic Play, highlighted the importance of the collaboration. Arias noted that BPLAY remains a key ally in the region for the studio.
“The addition of new Smart Studio tables reflects our shared commitment to offering high-quality, localized Live Casino content across Argentina’s most active provinces,” he said.
BPLAY’s Product & CRM Manager, Leopoldo Saravi, also welcomed the development. Saravi emphasized that the new customized tables strengthen the operator’s brand presence. “These personalized Live Casino experiences not only elevate our offering but also help us connect with players more deeply by reflecting our brand consistently across all regions,” he commented.
But this is just one of many steps Pragmatic Play continues to take as it expands its multi-product portfolio. In fact, the company is famous for producing up to eight new slot games monthly while also supplying Live Casino, Bingo and Virtual Sports content.
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