Rivalo Deal Helps Betsoft Solidify Presence in Colombia

Staff Writer Industry News, Betsoft 336

Latin America is flourishing. The region represents a fertile field for iGaming exploration, and the international providers like Habanero are well aware of that.

One of the top providers that are trying to secure a better exposure in the market is Betsoft. The innovative game supplier has signed a new deal which will boost the expansion. And all that would not be possible without Rivalo.

The Colombian Adventure

The Colombian expansion for Betsoft began a couple of weeks ago. Before getting a chance to pair up with distinguished Colombian operators, Betsoft had to pass the rigorous ISMS audit. The local authority body thus gave Betsoft permission to enter the market and offer its services.

The newest partner, Rivalo, will help Betsoft secure its position in the Colombian online gaming market. Our favourite provider announced the news of the link-up on its website yesterday.

Rivalo is the only vertically integrated operator with a full license in Colombia. By signing with them, Betsoft gets the exclusive opportunity to offer its content to a wide player base. Of course, the deal means that Betsoft will get a chance to collaborate with Rivalo partners, including Coljuegos, the national betting regulator.

More Details about the Partnership

The content integration is possible thanks to EveryMatrix software. These companies and brands are committed to increasing security. Throw in Betsoft’s quality and rigour, and you get a massive project that is already successful. With this deal, the Colombian players can expect to find all Betsoft games in their casinos soon.

Francesca Raniolo, Sales Executive, Betsoft Gaming, said:

“The Latin-American market is a hugely exciting opportunity for us. We take new business markets very seriously, hence our commitment to regulation and compliance. We are very pleased to build a successful relationship with a professional and well-respected operator such as Rivalo.”

Betsoft Gaming has also recently passed an ISMS audit for Spain, allowing their Spanish partners’ full access to the ever-expanding portfolio.


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