Scientific Games Tighten Partnership with Caesars

Staff Writer Industry News 3,024

Globally acclaimed iGaming giant and owner of the well-known NYX Interactive Scientific Games is deepening its partnership with Caesars via a sports betting deal.

Enhancing the Relationship

By launching sports betting services in the American state of Pennsylvania the partners hope to boost the industry’s success in the region now that the new laws with regard to sports betting have been passed.

The first venue to launch the service is Caesars’ Harrah’s Philadelphia Casino and Race-track. The firm’s OpenBet B2B platform featuring top-class sports betting retail solutions will host the sportsbook services and enable Harrah’s clients to place bets at the premises. Later on, Q1 2019 will see online and mobile sports betting allowed as well.

The Best Betting Solution across Regulated Markets

Christian Stuart, EVP of Gaming and Interactive Entertainment at Caesars, said that Caesars is beyond delighted to “open The Book”, which will enable its clientele to wager on their favourite professional and college sports events “at the region’s most complete game-changing sports betting experience”.

Having been working full speed with Scientific Games or quite some time now, Caesars is ready to “usher in a new era of sports betting capabilities for Pennsylvania players”.

What the Exclusive Parcel Holds

The new Pennsylvania sportsbook is home to an ample selection of betting options, including professional and college sports coverage for football, basketball, baseball, hockey, soccer, golf, and so much more to impress and reach out to both new and already active punters.

In addition, SG is going to cater for trading services from its Don Best Group, powering thereby continual evolution of the platform’s pricing and data feeds.

Finally Coming Full Circle

In October 2018, Best Casinos wrote about the SG & Caesars ongoing project on sports wagering in New Jersey, which was successfully completed in due time. Pennsylvania is officially the third state to offer SG sports betting services, after NJ and Mississippi.

Fuelling constant growth, added Jordan Levin, EVP and group CEO Digital at Scientific Games, stated, “Sports betting builds more momentum every day, and we’re proud to partner with Caesars to lead the charge and provide a top-notch solution to players in Pennsylvania.”


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