SG Digital Gets Reinforcement from Playtech

Staff Writer Industry News, NYX, Playtech 987

In the ever-evolving industry of iGaming, the people within it must evolve and adapt, too. Alexander Ambrose, known for his service as UK finance director at Playtech, has recently joined SG Digital (owner of the NYX Gaming Group) as the group’s new chief financial officer.

Afore his appointment at Playtech, Ambrose had the function of the finance director at Ash Gaming.

Leading SG Digital’s US Expansion

What the company wants to focus on now that Ambrose has joined the team is geographical expansion towards the States. Since the Supreme Court’s ruling on PASPA (the Professional and Amateur Sports Protection Act of 1992), many iGaming companies, among which is Scientific, have elevated their efforts towards growth in the area.

Jason Walbridge, chief operating officer at SG Digital, has commented on Ambrose’s appointment optimistically and said that no one would be a better person for the post. Walbridge has declared that Ambrose is the ideal addendum “to [their] team as we level up [their] product portfolio and continue the rapid transformation of [their] sportsbook business to meet the needs of [their] growing US customer base.”

SG and Sports Betting

Walbridge has particularly highlighted sportsbook as the focal point. About Ambrose, he has said, “As a finance leader with strong industry expertise, he has extensive experience leading finance teams in a multi-product environment.”

Just as 2018 commenced, SG officially acquired NYX Interactive and started a tumultuous journey since. It has scooped some notable awards and in August disclosed that they are powering sports betting services at the Caesars-owned Horseshoe Tunica Hotel & Casino and Harrah’s Gulf Coast Hotel & Casino in Mississippi.

In addition, SG is also working with Caesar on sports wagering in New Jersey, and the plan is to partner with Kindred Group on using SG Digital’s Open Platform System and Open Gaming System. The deal is likely to be sealed before the end of the year.

Michael Quartieri, executive vice-president and chief financial officer of Scientific Games, has said, “[Ambrose’s] in-depth financial experience in iGaming will enable him to drive operational excellence, execute best practices and position us for growth in our iGaming and sportsbook businesses.”


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