Swedish Gambling Market Growth Slows Down

Staff Writer Industry News 1,444

The Swedish market is described as one of the most thriving in the Gambling markets in Europe but at the moment, its growth seems to be slowing down in comparison to the same period the previous year.

A 3.2% Mark

Sweden’s gambling market saw the gross gaming revenue (GGR) increase by 3.2% to €2.24 billion during 2017 as Swedish regulator Lotteriinspektionen has revealed.

Total GGR, after paid earnings for 12 months to 31 December 2017 showed slowed growth of 3.2% when compared to 5.3% in 2016. The numbers show that growth was primarily driven by non-Swedish players, with this total up 12.8% year-on-year to just over €546 million.

Meanwhile, Swedish players traded €1.7 billion after paid earnings, which is a 0.5% decrease compared to the previous year.

Svenska Svel Leads the Way

Svanska Svel was the leading developer in the past year after reporting turnover of nearly €893 million, a decrease of 0.1% compared to 2016, which was mainly due to a 5% decline in land-based games turnover.

AGT however, saw its turnover jump 3.1% year-on-year to €407.1 million, after a 13.9% jump in online gaming turnover helped to offset an 8.9% drop in land-based games activity.

Licensing Call

The news came just a week after the Swedish regulator announced that it will open a licensing window on 1 July.

There will be no limits in terms of number of licenses that will be given but all applicants must meet certain criteria set by the regulator and the government. The focus will be on the customer protection, good security and duty of care. The country is still working on technical and general aspects of the set of new rules for internet gaming, set to be introduced on 1 January 2019.

We’ll have to wait and see what these changes will bring in terms of GGR and whether the slowed gaming market growth will come back on the right track this year.


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