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Dutch regulator Kansspelautoriteit is launching a brand-new initiative that is aimed at reducing gambling addiction in the Netherlands. The program called The Early Detection of Gambling Harm Partnership is a partnership between four organizations.
The goal of the partnership is to increase the level of detection of gambling addiction as early as possible across a multitude of industries and sectors, including healthcare, debt services and the local government.
It’s impossible to prevent gambling harm, especially as online gambling is evolving at such a rapid pace. Games of chance and real-money betting is getting widespread, and as the industry evolves, so do the dangers that players face.
That is why the gambling regulator in the Netherlands pledged to dramatically overhaul its strategy on gambling harm. It’s going to be done via a new Early Detection Programme worth a €2 million investment.
The program is meant to bring together for the first time national health services, addiction specialists, debt counsellors, and local authorities.
The partnership and the investment is a response to growing concerns that problem gambling is being identified far too late. Responsible organizations react often only after individuals in question have amassed significant debt and psychological distress, which is simply not efficient enough.
The newly launched Early Detection of Gambling Harm Partnership is also known as SVSG.
Four key organizations are part of the program. These include the Trimbos Institute, the Dutch Association of Addiction Specialists (VKN), GGD GHOR Netherlands, and the Dutch Debt Assistance Route (NSR).
Even though these organizations have worked with Kansspelautoriteit previously on a number of projects independently, this is now the very first time that they are working on the same project at the same time.
While precise data remains out of reach for now, current estimates say that around 209,000 people in the Netherlands are at high risk of developing gambling addiction.
For such a huge number, only a fraction of them seek treatment or help. In fact, many are unaware of what kind of support is available to them. They might also choose to delay seeking help because of shame or stigma that often accompanies problem gambling. In some cases, vulnerable individuals decide to look for help only when financial problems become too serious.
The Dutch regulator has been working on creating programs that can minimize or at least mitigate the harms that come with gambling addiction for a while. But a key thing that the regulator did was recognize that there are deficiencies in existing measures of prevention. Admitting that the system needs work meant that they are open to increasing the efforts and really truly looking at the market to create strategies that yield positive results.
So, when can we expect to see the program officially launch? According to the press release, the pilot phase will start in early 2026 across five municipalities. It will first focus on the collaboration of local teams with regional addiction specialists and NSR project leaders in testing referral pathways.
The network will then scale up to at least 15 municipalities in 2027, if the pilot phase delivers successful results.
The Dutch regulator has committed to maintaining the program regardless of the political situation in 2026, though. This is very important. KSA stated they will maintain it by integrating this program into the country’s long-term addiction prevention framework.
The Dutch market has undergone through huge transformations in recent years. The biggest highlight has been in the online sector, where a debate between the protection of
Although the SVSG introduces no new regulatory demands on operators, it is a significant escalation in priority for early detection and an acknowledgment that gambling harm requires solutions beyond the regulator’s traditional framework.
Stay tuned for more news and updates from the Dutch market as well as the rest of the industry.
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