Trustly on a Mission to Conquer European Gaming Market with Pay N Play

Staff Writer Industry News 751

It’s an exciting time to be alive in the gaming industry with each new day bringing innovations and improvements that make our gaming experience better and more convenient.

Client’s satisfaction is what developers and operators strive to achieve and with Trustly’s Pay N Pay service the players are given a chance to enjoy playing their favourite games at their favourite establishments without friction induced by often dreary registration processes.

What is Pay N Play?

Pay N Play is an innovative concept which combines registration and initial deposit steps, streamlining the sign-up process while at the same time helping operators to stay compliant.

Instead of a lengthy registration form, tedious verification procedures – copies of passports, utility bills etc. – Pay N Play allows you to start playing straight away by making a deposit via their bank of choice.

It’s an idea brought to realization by Trustly – an online payment provider which focuses on direct payment technology.

Trustly’s Pay N Play is powered by three layers of innovation which allow players direct bank registration, whereas Trustly passes important KYC data onto the operator, who later on creates the player account in the background without disrupting your playing time. Finally, withdrawals from online casinos are also instantaneous and even if players leave the site, they can return to withdraw their winnings at all times.

Long List of Pay N Play Users

Trustly has recently agreed on a deal to integrate Pay N Play technology with Omnia – Al-Built and compliance-led online casino – to offer the service to its Swedish players. Each player needs to undergo KYC checks first with their chosen banks, which will provide them with a unique bank ID number that will allow Omnia to instantly recognize players who log in to the website.

Gaming Innovation Group (GiG) is also offering Pay n Play to both Swedish and Finnish players, whereas the most recent addition to Trustly’s list of partners is Hero Gaming.

One of the newest brands in the market has reported great success with Pay N Play introduction and went on to take it a step further by unveiling its SpeedyBet sportsbook powered by this no-registration and quick withdrawal function.


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