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After the deal from January according to which Twin Casino had access to Fast Track’s CRM Platform, it was announced recently that the casino will gain access to Business Intelligence Platform as well.
The new deal is set to benefit both parties and further strengthen their partnership.
In January 2019, Twin Casino signed an agreement which was the first step in the blossoming collaboration with Fast Track. The deal brought the casino a chance to use Fast Track’s CRM Platform, but that was just the beginning of their alliance.
It was just announced that Twin casino seeks to reinforce the friendship by signing a brand-new deal.
This deal brought them the chance to make use of the BI, a platform that will help Twin stay on top of the game by producing real-time data and trends of the player market.
Staying on top of the market is clearly one of the primary goals for Twin. This is precisely why the Business Intelligence platform will be of much help for achieving the goal.
By providing statistical data that focus on the players, Twin will have an insight into the market and real needs of its audience. The platform is based on the segmentation model which allows the operators to monitor trends in real-time, review players’ sessions, and even make predictions of future player engagement based on the stats. The operator will be able to access the data at any time and use them to its advantage very easily.
Despite being a relatively new casino, Twin has managed to rise to fame with its exhilarating collection of games and numerous distribution deals with some of the best providers in the industry. The decision to use such platforms is just one step in its expansion strategy devised to bring Twin to the top.