Following government pressure, five UK based gambling companies have agreed on the proposals to take measures in order to create a safer gambling environment after discussions with the Department for Digital, Culture, Media and Sport (DCMS).
The companies that have decided to tackle issues of problem gambling and addictions are Bet365, Flutter, GVC, Sky Betting & Gaming, and William Hill. These gambling firms have agreed to significantly increase their voluntary levy on gambling profits from 0.1% to 1% up to 2023. This will lead to roughly £60m in funding support from the companies in 2023, and it will remain at that level for the future.
Speaking on behalf of the five companies, Peter Jackson, chief executive of Flutter said:
“This is an unprecedented level of commitment and collaboration by the leading companies in the British betting and gaming sector to address gambling-related harm and promote safer gambling.”
Not only will the firms cumulatively spent £100m on addiction treatment, they will also co-operate with health organizations to figure out where the support is most needed, over the next four years. In addition, the companies will also review the tone as well as the content of advertising and marketing, and increase messages that promote safer gambling.
“The whistle-to-whistle advertising ban was a good start; now we are funding a significant expansion in treatment and we continue to work on a number of areas of collaboration and best practice. Our aim is nothing less than a step change in how we tackle gambling-related harm,” Jackson added.
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