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The UK Gambling Commission has stepped into the new year bravely.
Armed with decisive projects and initiatives, the Commission has a goal of reducing gambling harms as much as possible in 2020. As part of the initiative for safer gambling, the UKGC announced the formation of three new working groups.
They will be tasked with handling challenges presented in the industry across several branches. They all share a mutual goal – creating a safer environment for the players.
Back in 2019, the Chief Executive of the Commission, Neil McArthur, held a briefing in which he presented the potential industry challenges. According to McArthur, the industry was facing three challenges that can influence the entire gaming sector. His briefing included prepositions for the solution of the threats appearing in gambling today.
His proposal included the formation of three different working groups led by senior industry leaders. The groups should handle high-value customer incentives, online advertising, and responsible product design.
The plan is now in motion. SG Gaming and Playtech have joined forces to produce an effective Industry Code for Product Design, forming the first group to handle responsible product design. The group for Advertising Technology consists of Sky Betting and Gaming. The group that will handle VIP programs that encourage gaming is led by GVC. All three committees are to collaborate with the Betting and Gaming Council.
The UKGC also issued a warning for all operators working in the online sector. It was recently discovered that several operators offered buy-in features in facilities that focus on slot games.
Thanks to these facilities, the players could skip the initial stages of the games and could directly buy their way into higher stages. By investing massive amounts of money, players could get directly to the bonus feature. It was reported that some games required over €3K in wagers to access the bonus feature. That is why the UKGC issued a report for all regulated operators.
The Commission advised them to make sure their games meet the safety and transparency standards established by the UKGC.