UKGC Calls for Operator Feedback on Code Updates
The UK Gambling Commission (UKGC) has issued a reminder to licensees and stakeholders to submit their feedback regarding the proposed changes to the Licence Conditions and Codes of Practice (LCCP) by the deadline of 29 September 2025.
Feedback is necessary as the Commission seeks to update its Licence Conditions and Codes of Practice (LCCP) to align with the Digital Markets, Competition and Consumers Act (DMCC) 2024, which supersedes the outdated Consumer Protection from Unfair Trading Regulations (CPUTR) 2008.
Code Law Proposals
The DMCC seeks to eliminate the Alternative Dispute Resolution for Consumer Disputes Regulations (ADRR) 2015 in April 2026, compelling the Commission to modernize its regulatory framework.
Given that older frameworks are still cited in the LCCP, the Commission is seeking guidance on technical amendments to ensure its rulebook is consistent with the new UK-wide legislation.
Four proposals are currently under review:
- 1. Fair and transparent terms: Modifying Licence Condition 7.1.1 to substitute references to the CPUTR 2008 with the DMCC Act concerning “unfair commercial practices.”
- 2. Marketing requirements: Revising Social Responsibility Code 5.1.9 to ensure that definitions of misleading actions, omissions, and “invitations to purchase” are sourced from the DMCC Act.
- 3. Complaints and disputes: Updating footnote ‘a’ of Social Responsibility Code 6.1.1 to reference DMCC accreditation rules instead of the ADRR 2015.
- 4. Removal of outdated list: Eliminating footnote ‘b’ of Social Responsibility Code 6.1.1, which referred to a Commission-maintained list of approved dispute providers that is now obsolete.
Gambling Review
These adjustments are being made in the context of the Gambling Review, which has pledged to enforce stricter measures on consumer redress, including the long-anticipated establishment of a Gambling Ombudsman to oversee complaints and disputes. New regulations regarding marketing consent took effect on 1 May.
Operators are now required to provide customers with a clear choice regarding the products and channels they wish to receive information about, and they are prohibited from sending any promotional materials without prior consent.
The White Paper also ordered the Commission to crack down on cross-selling – requiring consent before pushing customers into new products – and to expand consumer choice on how marketing is delivered.
With the consultation window closing, operators are under pressure to make their views known before the Commission locks in changes later this year.
To be clear, the changes are not likely to have any direct effect on online casinos in the UK or their users. The most important changes are concerning marketing, giving customers more power to limit or change the operator’s channels of communication. Beyond that, the dispute resolution mostly refers to disputes between the operators and the commission.
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