UKGC Identifies Dangers in Online Betting VIP Programs

Staff Writer Industry News 190

We at often talk about loyalty and VIP programs. We like to point out that these programs include a whole lot of existing rewards for devoted players. And regardless of how inviting and rewarding they are, VIP programs can be hazardous, UKGC warns.

VIP Programs – No More?

The UK Gambling Commission (UKGC) has recently identified issues concerning VIP packages for loyal players. Namely, clients who take part in VIP and similar programs are more likely to develop unhealthy gambling habits.

The Commission has gathered data that dictates that £4 of every £5 earned is generated by VIP punters. One online gaming site reported that only around 2% of its players are VIPs. However, they place 83% of all the bets. These results imply that this player profile is more prone to exhibit problem gambling behaviour.

As you might know, as a VIP player, you can benefit from free spins, cashback offers and more exclusive services. VIPs can also receive exclusive invitations to events and tournaments.

To prevent the potential hazard, the UKGC is reportedly planning to ban, or at least limit, VIP casino programs.

Safety First

The UKGC is clear on what the priority is. Its licensees must comply with the new rules.

According to the recently published statement by the Commission, they said:

“Operators must improve their interaction with VIPs and we have challenged the industry to make faster progress to improve how they manage their customers. We have also taken robust action against operators who fail to protect consumers and we will be even tougher if behaviour does not change.”

And although VIP and loyalty programs can be a useful tool, they can also backlash. Therefore, it is crucial to use this tool wisely and rationally. Please gamble responsibly and keep track of your bankroll. Do not gamble more than you can afford to lose. Here are some tips on how to stay safe when you gamble online.

We have yet to see what the final decision by the UKGC will be, but this might e the end of VIP programs.


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