UKGC Proclaims Massive Mobile Gaming Rise
The United Kingdom Gambling Commission (UKGC) has published a report which reveals the full extent of mobile gaming in the country and the numbers are dazzling.
The mobile gaming sector is one of the fastest growing verticals of the entire online industry and the latest numbers coming from UKGC are here to attest it.
Mobile Numbers Going Up
The total number of players and casino goers who used any of their mobile devices to bet and gamble was pushed up to 51% in the previous year. Compared to 2016, the last year’s results display an important rise of 8%, with 43% of punters gambling from their mobile phones or tablets.
The rise of the mobile sector is only one of several findings recorded in the UK Gambling Commission’s participation and perceptions report for a year preceding December 31, 2017.
The UKGC report revealed an increase in the amount of people who had gambled online towards the end of the year increased from 17% to 18%. The number of people who gambled across the entire landscape – both online and offline – including the UK National Lottery suffered a drop of three percent, going from 48% in 2016 to 45% in 2017.
The United Kingdom Gambling Commission has established a three-year strategy which aims to develop a strong evidence base which would ultimately help UKGC better understand the impact gambling has on the society as a whole.
“This year’s report makes an important contribution to that work as it presents a comprehensive view on how the British public is choosing the gamble and their attitudes to the current market.”, Programme director at the UKGC, Ben Haden, said.
The UKGC presented results of a poll which dealt with trust invested in the gambling industry with 33% of respondents – compared to 34% in 2016 – believing that gambling can be trusted and is fair. What is more, a chunk of 41% respondents consider gambling to be associated with crime, which is a 2% increase to the previous year.
“Our research shows the main factor that influences where someone gambles, is a company with a reputation for being fair and trustworthy. The message from that is clear – gambling companies that treat their customers well and act responsibly will be at an increasingly competitive advantage.”, Haden added.
When it comes to admitting to having a gambling problem, only 0.8% of respondents have identified themselves as problem gamblers.
3.9% confessed to being at-risk gamblers, whereas 6% of casino goers went on to self-exclude themselves during 2017.
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