Veikkaus Signs Supply Deal with NetEnt

Staff Writer Industry News, NetEnt 3,019

After signing a deal with Yggdrasil, Finnish state gambling operator Veikkaus is to launch new casino games from NetEnt after finalizing new agreement with the supplier.

NetEnt Joins Veikkaus Family

Gaming software giant NetEnt has entered into a content agreement with the largest and only licensed gambling operator in Finland, both offline and online.

The deal sees NetEnt supplying a wide range of its popular digital games to Veikkaus’ online casino following technical integrations. The agreement is signed for the period of four years and total estimated NetEnt revenue value during that time is somewhere between €5 and €9 million.

Henrik Fagerlund, MD NetEnt Malta and Chief Product Officer of NetEnt, explained the company is really satisfied with the agreement.

 ”We are very proud to enter this collaboration with Finland’s largest gaming operator Veikkaus. The deal is an important milestone for our presence on the Finnish market and I am convinced that our thrilling games will be much appreciated by Veikkaus’ players.”

The commercial launch of NetEnt’s games is expected in the first half of 2019 and Finnish players would be able to enjoy some of NetEnt popular titles.

“We are delighted to partner with NetEnt, known for its iconic games and innovative gaming solutions. NetEnt’s games have been proven to perform well and are constantly asked by our loyal customers. We are excited to be able to offer them soon in our online casino”, says Jan Hagelberg – Veikkaus Vice President, Casino Games

Veikkaus Aiming High

Just days ago, Veikkaus finalized a content deal with another innovative developer, Yggdrasil.

Veikkaus users will enjoy some of their latest releases including Penguin City and Hanzo’s Dojo in the anticipation of the launch of NetEnt games. As the largest online casino in the country, attracts around 700,000 people each week and the company had a turnover of €3.2 billion last year.

As one of the top ten companies in Finland and the only regulated gambling operator in the country, Veikkaus is a perfect partner for both Yggdrasil and NetEntand their breakthrough to the Finnish market.


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