William Hill Appoints 72andSunny as a Creative Lead

Staff Writer Industry News, William Hill Casino 439

William Hill, the leading betting and gaming brand in Europe, announced that they have appointed 72andSunny Amsterdam to work on its European advertising account.

Clear Assignments

A competitive four-way pitch has seen an appointment of 72andSunny that will work on establishing the brand as the first choice in the gambling category, promoting their premium status and developing an emotional connection with its audience.

In the final round, the agency beat Brothers & Sisters and will work on the bookmaker’s business in Europe, mostly concentrating on the UK and Spain.

Charlotte Emery, global brand and marketing director at William Hill, said: “To achieve our new approach, we needed a new creative partner and 72andSunny best illustrated their understanding of our brand and how we can create an emotional connection with our target audience in a fun and responsible way.”

First Campaign

72andSunny will start with building upon William Hill’s new brand-led outlook that will follow on from their latest brand campaign which recently featured global brand ambassador Anthony Joshua.

This work will be launched in August and it will run across TV, social, digital and out of home.

Stephanie Feeney, executive strategy director and partner at 72andSunny Amsterdam, commented “The team at William Hill set a pitch brief with a rich strategic territory – a gift, really. The work that we’ve come to together has a real everyday poetry to it; at once elevating the brand above the clutter of the category, while also staying grounded in real life.”

This is not the first partner change in the William Hill company, considering that just last month they appointed Wavemaker to its media account after working with Vizeum for seven years.


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