William Hill Starts Strong in New Jersey

Staff Writer Industry News, William Hill Casino 3,631

Revolutionary online operator William Hill has been settling in the American state of New Jersey ever since its break-up with Australian markets. After a successful deal concerning Ocean Resort Casino, and the start at Monmouth Park racetrack, the iGaming giant has made a great start in the new market.

Marking this vital point in the company’s growth and development, William Hill has made more than $16 million (£12.2 million/€13.8 million), which is how much has been wagered in sports betting during the first two week of its entry.

Starting on 14 June 2018 and conclusive with the last day of the month, the amount wagered amounted to exactly $16.4 million. The figures were released by Jersey’s Division of Gaming Enforcement. Operators got the hold of 8% of the amount deposited, which totals around $1.2 million.

William Hill Can’t Wait for Football Season

Gross sports betting revenue came to about $3.5 million, with only Monmouth Park bringing in $2.3 million, the Ocean Resort gaining $193,000 in just three days of operation, and the Borgata contributing with an incredible sum of $987,000.

Joe Asher, William Hill US chief executive officer, has commented on the figures, and said that they show the “big appetite for legal sports betting” in the States.

“While it’s still early, we’re obviously off to a great start,” Asher has said.

“We always knew there was a big appetite for legal sports betting during the years of litigation, and now it is being proven.” Asher has also declared that the firm is proud to be contributing to job expansion in the state and bringing excitement to clients.

The Situation in NJ

According to Seeking Alpha’s Charles Schultz, total gaming revenue in New Jersey surged by over 7% year-on-year to $233.6 million, with sports betting aiding other gaming verticals. “The extra traffic presumably helped in other gaming areas,” he has added.

In the meantime, two Ohio lawmakers are sponsoring a bill to make sports betting legal in New Jersey. Sean O’Brien has told Cleveland.com that he would like to have specifics in the bill by August or September.


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