William Hill to Launch New Malta Office Before Brexit

Staff Writer Industry News, William Hill Casino 3,678

Leader in the industry William Hill is confirming its high reputation by being ahead of everyone’s game once again.

This time round, William Hill has confirmed its intention of establishing a new satellite office in Malta, as part of its preparations for Brexit.

The bookmaker is now headquartered in Gibraltar, but as Brexit is ahead of us, the uncertainty remains on how the event will impact the British Overseas Territory. In case the UK’s exiting from the European Union negatively affects the bookie’s business, one measure of precaution it is taking is expanding in Malta ahead of it.

Worldwide known Bet365 has also recently revealed its plans on opening a new site in Malta, but it keeps its commitment to its office in Gibraltar.

The Situation is under Control

Ulrik Bengtsson, chief digital officer at William Hill, has outlined the bookmaker’s intentions when talking to the Times of Malta newspaper and has said that all of the company’s other sites will be “unaffected” by the political endeavour.

Bengtsson has added, “We are setting up a Malta office and a small initial organisation for our international facing business post-Brexit.”

Bengtsson formerly headed up the Betsson operation in Malta.

Another spokesperson to William Hill has confirmed that the Malta office is likely to employ only a small number of personnel. The Hills representative has confirmed that due to William Hill’s online customer base being overwhelming in the UK, Gibraltar will carry on to be its critical operational hub post-Brexit.

He has also commented on the international operations and has added, “Malta provides an option for international operations should they be required after Brexit so an exploratory project team is being recruited with regulatory, legal and compliance roles.”

As a bottom line conclusion, Ulrik Bengtsson has made himself clear: “All current locations are unaffected by the new operation.”


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