Yggdrasil Appoints Former NetEnt COO as Head Of Publishing

Staff Writer Industry News, NetEnt, Yggdrasil 447

Yggdrasil, one of the leading providers of online gaming solutions, has appointed former NetEnt chief operations officer (COO), Björn Krantz, to lead its new publishing business.

How the New Leadership Came About

Krantz is expected to join Yggdrasil as Head of Publishing in January of the following year. The company is currently focusing on publishing to subsequently become a central part of its growth. And with the Krantz’s expertise, they hope they will succeed in achieving that.

Fredrik Elmqvist, CEO at Yggdrasil commented: “Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations I knew he was the right person to lead the Publishing division which will be central to our success.

Elmqvist also said that he was delighted that Bjorn will join Yggdrasil and “kick off the new decade in style.” He added:

“We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly innovative and never-before-seen layers that will see the business grow exponentially across the globe,” he said.

“With Yggdrasil Publishing we keep on pushing the industry boundaries by franchising our entire kingdom, enabling partners around the globe to rocket leap their B2B success. It is going to be a wild ride that we look forward to,” he concluded.

What Krantz Had to Say

Krantz said that he has enjoyed many exciting years and moments in the online gaming industry and that he is looking forward to more thrilling ones that will come.

He stated: “I am delighted to have been given the trust and confidence to lead the newly formed, and strategic publishing division, which is clear proof that Yggdrasil means business and continues to invest in innovative and future proof value propositions globally.

Krantz also mentioned what an honour it is for him to join the Yggdrasil family and that he is excited to work on unlocking the full potential of the Publishing growth strategy and objectives.


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