Yggdrasil Enters Swedish Gambling Association (SPER)

Staff Writer Industry News, Yggdrasil 94

Online casino content and solutions developer Yggdrasil is now an official member of SPER. The Swedish Gambling Association granted membership to the prominent developer to promote healthy gaming in the market.

Yggdrasil pledged to maintain high standards of online gambling by adhering to strict marketing guidelines and rules.

Blue Ribbon Membership

The Swedish trade group SPER has welcomed Yggdrasil as one of its most recent members. The innovative software supplier joined 20 other companies that have been actively working on the stabilization of the market for years.

From now on, Yggdrasil will help promote a safe and fair gambling environment in the growing market. Like all other members, Yggdrasil has agreed to follow general responsible gaming and marketing rules. The game manufacturer pledged to a code of ethics that ensures player protection to all involved parties. The safety of the players is an integral part of the members’ day-to-day operations and functions.

The Swedish Gambling Association also offers the members access to its platform where they can discuss best practices in the industry. Moreover, the platform is a perfect place where they can openly discuss changes and challenges that the sector presents. The main idea behind the platform is mutual benefits and help that each member can provide to other fellow companies.

Built to Last

SPER was established in 2002. Today, more than 20 companies have joined the association. That includes both casino operators and developers that actively work in Sweden. The Swedish market officially launched in January 2019, i.e. a year ago.

Here is what Yggdrasil CEO, Fredrik Elmquvist, said of the news.

“As an industry leader, we always strive to act responsibly, and industry collaboration is needed to achieve the highest standards to ensure players are protected. Social responsibility is an important part of our work at Yggdrasil, and by joining SPER, we are committing to ensuring that the Swedish gambling market is both safe and sustainable.”

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