The news regarding the formal agreement between Yggdrasil and BetVictor has just been officially confirmed by the provider and soon their highest ranking games, along with the company’s promotional tools, will be included in BetVictor’s offer.
The new deal extends to multiple markets and BetVictor members will finally get to enjoy the cinematic gaming experience that only Yggdrasil can provide.
Together with the developer’s top-notch gaming selection, a part of the deal also includes Yggdrasil’s BOOST platform, described as a revolutionary collection of promotional devices which will allow the operators to reach out and target new demographics in an innovative and engaging manner.
In other words, BOOST offers a much broader playing field and BetVictor will be able to engage their members in in-game tournaments, cash-races and missions, all the while enabling them to share their wins on social-media through a specialized tool called BRAG.
Fredrik Elmqvist, Yggdrasil Chief Executive Officer, stated that the company was thrilled about their engagement with BetVictor. Elmqvist added that there is an increasing demand for Yggdrasil’s content, with some of the most acclaimed operators interested in partnering with the developer.
After what has been described as an “eventful Q2 period” and the 65% revenue boost, the list of potential and actual partners has been expanded and Genting Casino is among those to include Yggdrasil’s gaming portfolio in their offer.
According to Elmqvist, the release of Sonya Blackjack, which is the first edition of the company’s Table Games series, marked the second quarter, and after a great start of the invite-only YGS Masters programme (an initiative that will enable independent gaming studios to develop new titles on Yggdrasil’s platform), the company will continue to grow and expand with two new partnerships lined up.
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