Yggdrasil Inks Deal with Operator Paf
After a number of successful deals the firm has signed in the past couple of months, among which was one on entering the Taiwanese market, Yggdrasil Gaming has just announced a deal with Åland Islands-based operator Paf, according to which the manufacturer will be rolling out its full repertoire of games to the popular operator.
Mutual Benefit
Sealing the content deal means a lot to both sides – Paf gets premium online software content, and Yggdrasil gains recognition by yet another casino operator, expanding thereby across new markets and gaining new clients.
The complete offering by Yggdrasil Gaming will from now on be featured on Paf’s website, from the action-packed Vikings Go to Hell, to the recently renewed Lucha Maniacs, and ever-exciting Penguin City. Under the contract, Paf will now have access to Yggdrasil’s in-game promotional tools which will allow it to run in-game marketing campaigns to boost cross-sell and improve player experience.
About Paf
Established in 1996, Paf was founded on the Åland Islands with the idea in mind to raise funds for the islands. Its target clientele, other than the Åland Islands, are players based in Spain, Sweden, Latvia, and Estonia. Kim Johansson, Paf chief gaming officer, has commented on signing the agreement and said that it marks a milestone in Paf’s business-making.
Yggdrasil is a favourite in Paf’s target markets, Johansson has declared, which makes this deal of key importance to the operator.
Yggdrasil is also thrilled to team up with Paf. Fredrik Elmqvist, Yggdrasil chief executive officer, has acknowledged Paf as a “well-recognised brand with a long and successful history in gaming”.
Yggdrasil is aiming at the Nordics, and the deal with the casino based in the autonomous region of Finland serves as an ideal opportunity to do so. “We look forward to a long and fruitful collaboration with Paf,” Elmqvist has emphasised in his speech.
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