Yggdrasil Scoops Content Deal with Veikkaus

Staff Writer Industry News, Yggdrasil 868

Yggdrasil, an innovative gaming solutions provider, has signed and finalized a content deal with Finnish gaming operator Veikkaus, to provide it with its high-quality casino games content.

Yggdrasil Moving Forward

Yggdrasil’s games will be in full compliance with Finnish regulatory requirements and Fredrik Elmqvist, CEO of Yggdrasil, is thrilled the two companies joined forces and he is hoping for a “long and mutually beneficial relationship”.

Apart from Yggdrasil’s innovative portfolio of games, including the latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters, Veikkaus will also get access to BOOST®, Yggdrasil’s proprietary range of in-game promotional tools. This allows partner operators to instantly run promotions from within the game client.

Jan Hagelberg, Vice President, Casino Games, Veikkaus, said: “We are happy to join with the Yggdrasil team to bring its unique and innovative games to our loyal players. Yggdrasil casino content is proven to perform well across regulated markets and we are confident our players will enjoy them on a regular basis.”

A Win-Win Partnership

Considering the fact that Veikkaus has a professional and established business, owned entirely by Finnish State and that Yggdrasil is a strong company focused on innovation, creativity and quality, this is a win-win partnership.

Yggdrasil will extend its reach in the market while Veikkaus will take their game portfolio to a brand new level.

Veikkaus is the largest and the only regulated gambling operator in the country, both on line and off line. The company is a member of the World Lottery Association and has more than two million customers, which is around 45% of adult Finns. Veikkaus’ gaming service, www.veikkaus.fi, is the largest online casino in Finland and attracts around 700,000 players each week.

In 2017, the company had a turnover of €3.2 billion and is one of the top ten companies in the country in terms of profit. Their games can be played in online casino, at thousand points of sale all over the country and at Casino Helsinki. The entire profit of Veikkaus games, nearly €1.2 billion a year, is used for the benefit of people living in Finland.

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