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Yggdrasil Gaming is pushing through its YGS Masters program that is expected to boost in 2019 where you can “inject killer content into the fragmented and congested iGaming ecosystem.”
Last year in February, at the ICE Totally Gaming in London, Yggdrasil CEO Fredrik Elmqvist approached Stuart McCarthy, head of studio partnerships at Yggdrasil today, to discuss the idea and the program began to crystallize slowly over 2018.
The main idea was to open up Yggdrasil’s powerful proprietary platform to independent studios and distribute their games to providers’ remarkable customer base. Three deals have already been signed in late 2018 and the results are amazing.
First games streaming from the YGS masters ideal have already been announced for the opening months 2019. Northern Lights Gaming, Rabcat and Fantasma Games represent only the tip of the iceberg when it comes to deals expected to follow in 2019.
YGS Masters is a fresh and entrepreneurial strategic initiative that will enable Yggdrasil curate content from the leading independent game studios.
Yggdrasil provides access to BOOST™, the supplier’s collection of in-game promotional tools, allowing studios to develop their own versions of these tools within their game clients and run network campaigns.
“With direct integrations scarce, independent suppliers require the support of an established partner with forward-leaning technology” Fredrik Elmqvist, CEO at Yggdrasil explains the need for the program.
“Operators and game studios alike have been crying out for years for a modern, open platform that offers the power and flexibility of BOOST™ and the broad market penetration that Yggdrasil has amassed.”
YGS Masters is basically a response to gaming’s increasingly fragmented value chain and Yggdrasil will provide suppliers with its cutting-edge in-game promotional tools to launch their games with maximum impact. The concept of a semi-open, invite-only platform will become a commercial reality.
“Standing still is simply not part of our DNA, and we know there are many more talented studios and individuals out there who have a huge potential,” said McCarthy.
“By working together, we can develop the most innovative products possible on our advanced platform, broadening our product offering while delivering new and exciting experiences to our operators’ players in one streamlined and commercially attractive package. At the same time, we give studios and individuals the opportunity to accelerate the process of making their concept a money-making success.”
Yggdrasil believes there are many talents just waiting to be discovered and they are therefore planning an industry-first and live on-stand event for ICE Totally Gaming 2019 where they will offer them a chance to become a part of something bigger, ”great Yggdrasil success story.”