Betsoft Gaming Signs Deal to Provide Content to Latvian Casino 11.lv

Staff Writer New Casinos & Games, Betsoft 1,049

Leading online content supplier Betsoft Gaming has recently penned a deal with Latvian casino operator 11.lv as its latest content partner.

Under the newly-signed contract, 11.lv will integrate every Betsoft game that is licenced in Latvia to its portfolio, including the popular key content from the Slots3TM collection.

About 11.lv

The Latvian casino specialist will benefit grandly from the partnership agreement, as it will help it further expand within both its own and in other markets. Established in 2013 in central Riga, 11.lv has gone through swift and sustained growth, which has led it to become the third largest online operator in the Latvian regulated market. Today, the firm employs 15 staff across its live betting, sports betting, RNG casino and Live Casino operations. To recognise this prosperity, global gaming company MRG tendered to acquire a majority stake in 11.lv in May this year.

Annamaria Anastasi, Marketing Director at Betsoft Gaming, has said that the Latvian company has a great reputation from a few different angles, which complements its vision, which is ‘Growth through offering of world-class entertainment and emotions to our customers.’ According to Anastasi, the collaboration will make sure that clients are provided with the best possible selection of top notch slot games. They at Betsoft Gaming are excited to be able to contribute to the realisation of the vision of one of the premium “players in the exciting Latvian market.”

Geographical Expansion

With the support of MRG, the Latvian operator plans to explore geographical expansion in the upcoming period. The idea is also that more Betsoft content will be integrated in its lobby over time.

Janis Tregers, Chairman of The Board at 11.lv’s parent company SIA viensviens.lv, has explained the scheme for the near future. “We want to offer a superior experience by providing our customers with a broad selection of entertainment, and promoting the most relevant games to each player.” 

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