NetEnt Partners Rank Group for Industry-First Live Casino Product Perfect Blackjack

February 07, 2019 Staff Writer New Casinos & Games, NetEnt 228

NetEnt has announced a fresh partnership with Rank Group and has promised to launch “an industry first product” within live casino called Perfect Blackjack.

The new live casino offering is being presented at the ICE currently taking place in London.

There is also a playable version of the game at the NetEnt stand, along with other products found in the NetEnt Live portfolio whereas the official launch is planned on Grosvenor Casinos in the upcoming months.

Perfect Blackjack

According to the press release, Perfect Blackjack really does live up to its name and will suit all kinds of players.

This brand-new live casino game allows players to be dealt cards according to the perfect blackjack strategy, which cuts the house edge down to 0.5 per cent and delivers a return to player (RTP) of 99.5%.

“Perfect Blackjack truly is an industry-first for live casino, and we are certain that this game will appeal to all levels of players. Whether you’re a seasoned player wanting to sit back whilst being dealt flawlessly, or if you’re a beginner who wants an intro to blackjack and its strategy,” explained Andres Rengifo, director of NetEnt Live.

The element of speed is also added to the game as players are automatically dealt card according to perfect Blackjack strategy where players pre-select whether they want to auto-split or double down.

With the addition of multi-seat and multiple players per box, this game allows full scalability and flexibility as players can decide to autoplay hands as well as sit out hands and join in again when they think the time is right.

Rank Group Pushing Forward

Rank Group saw minor earnings and revenue fall in the second half of 2018 to $366 million but the group’s digital business grew by 5.1%. After finishing a tough trading period, they have identified and tasked nearly 300 initiatives and have decided to gain positive momentum in 2019.

The revenue growth is being targeted via improving marketing effectiveness, growing the digital business, identifying and progressing international strategic opportunities, among other goals.

Richard Walker, head of live casino at the Rank Group, expressed his delight over the NetEnt partnership: “We are delighted to launch this innovative new game and excited to deliver an educational game to our customers and eliminate the boundaries of trying the live casino.”

“We have been working closely with NetEnt to develop Perfect Blackjack, and we’re confident it will be a huge hit with both new and seasoned players alike.”

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