Casumo has ceremoniously entered the doors of the sports betting niche, penning a sports betting deal with Kambi.
Kambi Group is a fast growing betting information provider and monitor, and its aim is to empower operators to deliver the ultimate user experience through intelligent data interpretation. On the other hand, the company based in Malta has decided to take the game up a notch by furnishing its already wealthy offer with sports betting experiences.
Casumo and Kambi’s joint goal is to primarily deliver a gamified sports betting experience.
What this means is that, while keeping the existing clientele, they are focusing on attracting newcomers. In other words, the idea is to target casual bettors and sports lovers who have had little to no experience in betting and to get them to join the club.
Under this multi-year contract, Kambi Group’s task will be to provide any means needed to realise this project and enable Casumo to build the new offering. The end product will be incorporated into Casumo’s own platform of assets, and that shall occur ahead of the initial launch of a mobile offering focused on football.
Kristian Nylen, Kambi chief executive, has declared that the combination of the Kambi sportsbook and Casumo’s gamification expertise will attract a different player segment, which will only further strengthen the Kambi network.
“Moreover, this deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements.”
Daniel Durrans, head of sportsbook at Casumo, has taken his cue on the issue and added that they at Casumo are equally delighted to have signed the deal with Kambi, and they deem it to be “an exciting and collaborative partnership across product and technology.”
Casumo has established its reputation as a reputable casino, but this clever move opens many doors for them. That’s one small step for Casumo, one giant leap for the iGaming world!
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