The Microgaming Poker Network (MPN) has bid welcome to the Estonian online sportsbook driven brand Coolbet. With its own developed platform and sports software, the sportsbook owned by the Estonian company StayCool OÜ has joined Microgaming’s top class poker unit.
The top-notch poker network provides its new Nordic associate with a comprehensive tournament schedule and a popular live tour (MPNPT).
Coolbet, albeit still new, has been famous for sports betting, casino and live casino gaming, and as of this week, it proudly offers online poker, too. As they were impressed by Microgaming’s expertise and durability in poker, as well as the network’s commercial success in Nordic regions, Coolbet was happy to shake hands with the MPN.
Coolbet COO Anders Karlsen declared that they were delighted to come aboard with such a ‘highly experienced and knowledgeable poker team’. They are keen to bring their sportsbook clientele to poker and vice versa, building a new bridge with the best in the industry.
Jean-Luc Ferriere, the Director of Network Games at Microgaming, announced that the collaboration was bound to be a success, with Coolbet’s 90 years’ combined gaming experience and a clear strategy for future undertakings.
With the tough competition, the new affiliation needs to work fast. Luckily, MPN has a long-established reputation, and the Coolbet brand does its bit with their own custom sports betting platforms that aim at the Nordic jurisdiction.
The Estonian sportsbook giant was the first one to show the conversion and amount of the best for particular matches. This is what makes them unique in the world of sportsbooks. They pride themselves on being open with their clients, as they find the market to be extremely secretive and dishonest. ‘It’s all about trust,’ said Jan Svendsen, the CEO of Coolbet.
Having acquired its own online gambling license in October 2017, Coolbet is set for great things.
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