IGT Strengthens Bingo Deal with Norwegian Norsk Tipping
International Game Technology (IGT) has just announced a new deal with the Norwegian state lottery operator Norsk Tipping. According to the deal, IGT will be now solely responsible for Bingo offering in this market via its PlayBingo platform.
The Deal
The wide audience in Norway will now be able to enjoy an exclusive collection of roulette bingo and picture bingo variants.
Each title is completely customizable, so players will have a chance to create their own unique gaming experiences that suit their individual preferences. The PlayBingo solution consists of both network and standalone bingo titles, and it is part of the bigger PlayDigital solution that includes PlayCasino as well.
PlayCasino is also included in the deal, so customers will be able to browse through the amazing slot collection and diversify their gameplay in-between rounds of bingo.
For the past seven years, the bingo selection was offered by the same company, so this change is a refreshment which all players will welcome with open arms.
The full PlayDigital suite consists of a series of different game categories, platforms, products, and business systems that together make a harmonious set of solutions with infinite customization and updating options. The suite can fully integrate into every casino and lottery business, so there is no doubt that more similar deals are to come in the near future.
For now, the deal with Norsk Tipping is signed with a timeframe of 5 years, but three 2-year extension options are in the cards as well.
The success PlayBingo has garnered so far proves that is it is a powerful tool for player engagement and retention, all the while pushing operators forward and increasing success in all fields of work of the operators.
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