Microgaming Gets Groovy with GrooveGaming

May 09, 2019 Staff Writer Industry News, Microgaming 105

Multi-award winning casino software provider Microgaming has penned an important deal with the industry’s heavyweight GrooveGaming.

According to the agreement, the groovy company will be launching Microgaming’s games package as part of its next generation growth strategy.

Getting into the Groove

GrooveGaming is a privately held computer software company settled in Sliema in Malta. Known for the litany of proprietary and 3rd party HTML5 video slots, Groove takes up considerable attention in iGaming. It is furthermore widely acclaimed for its solutions that help operators raise the player value, improve brand integrity and generate new revenue opportunities. Moreover, the firm’s impressive portfolio consists of well over 2,500 titles from the realms of casino games, scratch cards, live dealer, Lotto, Bingo and many more.

The company’s vision is to better retention, incite extended play and create higher yield, as well as to activate a wide array of features that improve overall client experience and engagement. Groove does not lag behind in marketing either and offers a fantastic management system that caters for risk management and regulatory compliance. They specialise in maintaining and growing new online gambling venues.

Creating a Giant

Under the contract, over 500 Microgaming Quickfire numbers will be added to the other firm’s portfolio. Available in over 20 worldwide languages, the upcoming releases yet to be launched will be implemented as well.

James Buchanan, the representative to the iGaming company with unrivalled pedigree, said that they at Microgaming were thrilled to partner with Groove. On the Maltese company, he said that they “have proved in a very short period of time that they are a force to be reckoned with in the iGaming industry”. Naming this partnership one of the most important on the market right now, Buchanan stated that “It’s win-win all the way.”

Yahale Meltzer, COO at Groove Gaming, expressed a similar attitude. “The Microgaming games package will help to bring additional diversity to our platform will undoubtedly attract new players and will also increase our revenues through increased operator demand.”

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