Microgaming Lands Betsson Bingo Supply Deal

Staff Writer Industry News, Microgaming 939

Microgaming has signed a major agreement with Betsson Group to roll out its full bingo offering across all the operator’s brands.

Isle of Man-based gaming software specialist Microgaming will launch its bingo software on Betsson’s Scandinavian, Spanish and UK brands later in the year, with further brands and markets to follow next year.

The Betsson Group holds licensees in 11 jurisdictions with the established presence in key regulated markets such as Denmark, Italy, Spain and the UK so this is a great strategic step for Microgaming.

Andrew Clucas, chief operations officer at Microgaming, stated: “Established over 50 years ago, Betsson Group has incredible pedigree and boasts some of the most popular and trusted brands in the business. We are delighted to welcome the group in a deal that marks another endorsement of our ever growing bingo brand.”

Terms of Agreement

Stockholm-listed gaming operator, Betsson, now has full access to the Microgaming’s entire bingo offering and casino side games.

Microgaming will also supply its back-office suite and bingo managed services, used by all major lottery providers in Europe.

Microgaming’s HTML5 bingo client provides access to existing chat and game liquidity and delivers an engaging bingo experience on any device. Betsson.com, Betsafe.com and Nordicbet.com will benefit greatly from a range of bingo variants, over 450 casino bingo side games and the industry’s largest progressive jackpot network.

Joey Hurtado, head of gaming at Betsson Group, said: “Microgaming boasts one of the most impressive bingo offerings in the industry and a proven track record in delivering high-quality gaming products.”

“We’re looking forward to taking our bingo offering to the next level with this deal, which we see as a further step to our commitment to provide the best and most engaging player experience in the industry.”

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